Step outside of the box inside the Upside Down! Go further than the traditional windmills and clogs and learn all about modern Dutch culture, in a world where your your orientation can be flipped around.
the Upside Down Amsterdam
Buy a pass to book this activity and start saving on your trip
- Your pass is valid for 1 year
- A central app for all your bookings
- Free Hop-on Hop-off bus included
Location
Essentials
- Play with optical illusions and let your creativity roam free
- With 25 unique rooms this is the largest interactive museum of Europe
- Access to your pictures via QR code
Practical info
For more information and opening hours, go to the-upsidedown.com
Accessibility
Getting there
Public Transport
The nearest stops are Europaplein (metro 52) or RAI (metro 50 & 51)
Parking
You can park at a reduced daily rate with Qpark via this link.
About
Experience contemporary Dutch culture from a new perspective in the largest interactive Instagram museum in Europe! The Netherlands has more to offer than the typical windmills and wooden shoes, the Upside Down shows you what makes the Netherlands the country it is today. Diversity, inclusion and of course the dance music scene, it is part of the modern day Dutch identity. Explore 'The New Dutch' the theme of the Upside Down, by being part of it.
The most Instagrammable museum
At this museum YOU are the art! Be creative and play around. In a normal museum you can only have a look from a distance, here you are encouraged to touch, climb and play with the art. Make your way through the 25 colourful and completly unique rooms and be amazed at what you find behind each door.
Make sure you have enough memory on your phone, because this is THE spot to create content: update your Instagram feed or go viral on TikTok! But don't worry if your phone is not cooperating, there are professional camera's in every room that can take your picture from angles that you can't reach! You can download these pictures for free.
Add The Upside Down to your itinerary and get creative!
Reviews
25 reviews
I got tons of great photos out of this
Tons of fun photo opportunities (you can download them all for free afterwards), though getting a photo without people in the way is sometimes really stressful or plainly not possible. Staff is super friendly and helpful, but the general organization could be better (admit fewer people at a time, let them progress to the next rooms only when previous group is done so they won't get in each other's way). There's no actual immersive optical illusions - you won't actually feel like you're in an upside down world; that's purely an effect on the photos. I didn't mind that at all and had fun regardless, but if you're looking for something different, it's best to manage your expectations.
Fun
We all had so much fun!! Amazing photo ops there were 4 of us and took as many as we could. The ballpit was the best part but overall a great experience
Amazing
Was sooo fun and the staff are so friendly. My favourite was the ball room and everything is such a smooth experience. Will definitely be coming back
Belle expérience
une expérience pop, joyeuse et immersive, idéale pour partager des souvenirs uniques en photos, en famille ou entre amis
A faire !
Activité sympathique à faire à Amsterdam.Reduction possible avec la Amsterdam city card. Beaux décors Par contre hygiène à revoir pour le labyrinthe des miroirs et le jet privé.
Divertimento assicurato!
Divertimento assicurato! Pieno di stanze, giochi, illusioni e foto da scattare. Consigliatissimo per gli amanti del divertimento
Fun
We all had so much fun!! Amazing photo ops there were 4 of us and took as many as we could. The ballpit was the best part but overall a great experience
Fun
We all had so much fun!! Amazing photo ops there were 4 of us and took as many as we could. The ballpit was the best part but overall a great experience
Fun
We all had so much fun!! Amazing photo ops there were 4 of us and took as many as we could. The ballpit was the best part but overall a great experience
Best time with my best friend
I had the most amazing time with my friend and it was completely worth every penny spent. I highly recommend you visit this place. I have photos that will last a lifetime
Best time with my best friend
I had the most amazing time with my friend and it was completely worth every penny spent. I highly recommend you visit this place. I have photos that will last a lifetime
Best time with my best friend
I had the most amazing time with my friend and it was completely worth every penny spent. I highly recommend you visit this place. I have photos that will last a lifetime
A Amazing day
Het was super leuk met mijn vrienden de surfers was heel aardig en helpdesk je met alles zo als foto’s het was ook heel creatief en je kon zo veel mogelijk foto’s nemen als je wil en het was kapot leuk voor elke leeftijd
Super musée, très ludique
Les perspectives étaient superbes, belle attraction, très beau musée en famille lors d'un petit week-end à Amsterdam.
Particolare è bello
Posto unico e bello. Adatto sia a bambini che adulti secondo me. Un po’ alto il prezzo ma ha molto cose da fare. Consiglio di prendere prima il biglietto ma anche senza si può provare ad andare e magari vi infilano nel primo turno possibile (come hanno fatto con noi). Posto in cui fare moltissime foto, loro danno anche un QR code da scannerizzare per fare le foto loro che possono essere acquistate a fine percorso. Consigliato. Ha anche un bar molto buono all’interno
Het was geweldig mooi prachtig
Charly heeft het super goed gedaan. Heel leuk gehad en we hebben veel foto's gemaakt. Het was ook heel gezellig.
Upside down
Leuke ervaring voor jonge en oudere tieners/pubers. Alles echt van deze tijd met veel selfie momenten dus echt aan te raden.
Super ervaring
Fantastisch!! Met 11 jarige superervaring! Mind blow!!!! Eerste kamer was spannend!!! Ballenbak super!!
Amüsant, vielfältige Unterhaltung!
Vielfältige Aktionsräume – mal mit festinstallierter Fotostation und mal zum DIY-fotografieren ausgelegt, die bspw. die visuelle, auditive wie auch die taktile Sinneswahrnehmung anregen. Einen Punkt Abzug gibt es, weil die Fotostation im Jet nicht funktionierte. Dennoch aber definitiv einen Besuch wert!
Lustige kurzweilige Unterhaltung
Mega lustig. Der Eintritt Preis ist okay. Man kann selbst Bilder machen oder sich von vorinstallierten Kameras ablichten lassen. Also hier kann man sich länger aufhalten. Durch die zeitlich getakteten Eintritte ist es auch nicht zu voll und man muss nicht lange warten
Top en famille
Très bon moment en famille, pour petits et grands. Peut plaire aux jeunes enfants comme aux ados ainsi qu’aux parents !!
Hat spass gemacht!
Hat echt spass gemacht. Man kann lustige Bilder machen und diese dann auch hertunerladen. Mitarbeiter sind sehr freundlich und helfen auch beim Bilder machen.
Génial
Nous sommes allées dans ce musée un peu au hasard et nous avons passé un excellent moment ! Le musée dispose de casiers gratuits, cela évite de se balader et de faire des photos avec les manteaux et les sacs, ce qui est un vrai plus. Les différentes pièces sont très jolies et il y a des bornes pour prendre des photos automatiques Grace au QR code du ticket. Ces photos sont imprimables à la fin (payant) ou à récupérer gratuitement sur leur site. Vraiment, nous avons bien ri ! Nous avons également mangé sur place. Un hamburger au poulet avec une sauce légèrement épicée. 10€ pour l’hamburger et la boisson, nous nous sommes régalées !
Divertente
Un'ora di bel divertimento. Cose semplici ma allo stesso tempo molto carine. Consigliato sia per grandi che per bambini. Alla fine puoi anche acquistare delle foto che vengono scattate in automatico, per cui anche se in coppia si potranno avere foto ricordo insieme. Consigliatissimo
Divertente
Un’ora all’insegna del divertimento. Fondamentale acquistare online i biglietti. Ottima attrazione sia per adulti che per bambini. Le foto durante il percorso vengono poi inviate per mail
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