the Upside Down Amsterdam
the Upside Down Amsterdam
the Upside Down Amsterdam
5
12848 bookings
2 hours

the Upside Down Amsterdam

27 pts
Normal price:

Step outside of the box inside the Upside Down! Go further than the traditional windmills and clogs and learn all about modern Dutch culture, in a world where your your orientation can be flipped around.

Location

Essentials

  • Play with optical illusions and let your creativity roam free
  • With 25 unique rooms this is the largest interactive museum of Europe
  • Access to your pictures via QR code

Practical info

For more information and opening hours, go to the-upsidedown.com

Accessibility

Wheelchair friendly
Free access to bathroom

Getting there

The Upside Down Amsterdam

Public Transport

The nearest stops are Europaplein (metro 52) or RAI (metro 50 & 51)

Parking

You can park at a reduced daily rate with Qpark via this link.

Open in Google maps

About

Experience contemporary Dutch culture from a new perspective in the largest interactive Instagram museum in Europe! The Netherlands has more to offer than the typical windmills and wooden shoes, the Upside Down shows you what makes the Netherlands the country it is today. Diversity, inclusion and of course the dance music scene, it is part of the modern day Dutch identity. Explore 'The New Dutch' the theme of the Upside Down, by being part of it.

The most Instagrammable museum

At this museum YOU are the art! Be creative and play around. In a normal museum you can only have a look from a distance, here you are encouraged to touch, climb and play with the art. Make your way through the 25 colourful and completly unique rooms and be amazed at what you find behind each door.

Make sure you have enough memory on your phone, because this is THE spot to create content: update your Instagram feed or go viral on TikTok! But don't worry if your phone is not cooperating, there are professional camera's in every room that can take your picture from angles that you can't reach! You can download these pictures for free.

Add The Upside Down to your itinerary and get creative!

Reviews

25 reviews

4.9
asoftplacetoland

I got tons of great photos out of this

Tons of fun photo opportunities (you can download them all for free afterwards), though getting a photo without people in the way is sometimes really stressful or plainly not possible. Staff is super friendly and helpful, but the general organization could be better (admit fewer people at a time, let them progress to the next rooms only when previous group is done so they won't get in each other's way). There's no actual immersive optical illusions - you won't actually feel like you're in an upside down world; that's purely an effect on the photos. I didn't mind that at all and had fun regardless, but if you're looking for something different, it's best to manage your expectations.

Aug 22, 2025
P9132JSjessical

Fun

We all had so much fun!! Amazing photo ops there were 4 of us and took as many as we could. The ballpit was the best part but overall a great experience

Jun 28, 2024
catherineaK9067NZ

Amazing

Was sooo fun and the staff are so friendly. My favourite was the ball room and everything is such a smooth experience. Will definitely be coming back

Jun 15, 2024
mohamedboudi

Belle expérience

une expérience pop, joyeuse et immersive, idéale pour partager des souvenirs uniques en photos, en famille ou entre amis

Sep 5, 2025
sullyjazz

A faire !

Activité sympathique à faire à Amsterdam.Reduction possible avec la Amsterdam city card. Beaux décors Par contre hygiène à revoir pour le labyrinthe des miroirs et le jet privé.

Aug 12, 2025
DanielaMaricaMattia

Divertimento assicurato!

Divertimento assicurato! Pieno di stanze, giochi, illusioni e foto da scattare. Consigliatissimo per gli amanti del divertimento

Mar 6, 2025
P9132JSjessical

Fun

We all had so much fun!! Amazing photo ops there were 4 of us and took as many as we could. The ballpit was the best part but overall a great experience

Jun 28, 2024
P9132JSjessical

Fun

We all had so much fun!! Amazing photo ops there were 4 of us and took as many as we could. The ballpit was the best part but overall a great experience

Jun 28, 2024
P9132JSjessical

Fun

We all had so much fun!! Amazing photo ops there were 4 of us and took as many as we could. The ballpit was the best part but overall a great experience

Jun 28, 2024
oluwatobio286

Best time with my best friend

I had the most amazing time with my friend and it was completely worth every penny spent. I highly recommend you visit this place. I have photos that will last a lifetime

Jun 28, 2024
oluwatobio286

Best time with my best friend

I had the most amazing time with my friend and it was completely worth every penny spent. I highly recommend you visit this place. I have photos that will last a lifetime

Jun 28, 2024
oluwatobio286

Best time with my best friend

I had the most amazing time with my friend and it was completely worth every penny spent. I highly recommend you visit this place. I have photos that will last a lifetime

Jun 28, 2024
isiss780

A Amazing day

Het was super leuk met mijn vrienden de surfers was heel aardig en helpdesk je met alles zo als foto’s het was ook heel creatief en je kon zo veel mogelijk foto’s nemen als je wil en het was kapot leuk voor elke leeftijd

Jun 9, 2024
Happiness581603

Super musée, très ludique

Les perspectives étaient superbes, belle attraction, très beau musée en famille lors d'un petit week-end à Amsterdam.

Jun 9, 2024
I3758PCvalentinav

Particolare è bello

Posto unico e bello. Adatto sia a bambini che adulti secondo me. Un po’ alto il prezzo ma ha molto cose da fare. Consiglio di prendere prima il biglietto ma anche senza si può provare ad andare e magari vi infilano nel primo turno possibile (come hanno fatto con noi). Posto in cui fare moltissime foto, loro danno anche un QR code da scannerizzare per fare le foto loro che possono essere acquistate a fine percorso. Consigliato. Ha anche un bar molto buono all’interno

Jan 23, 2024
emmalK8057OG

Het was geweldig mooi prachtig

Charly heeft het super goed gedaan. Heel leuk gehad en we hebben veel foto's gemaakt. Het was ook heel gezellig.

Jan 2, 2024
mdendekker

Upside down

Leuke ervaring voor jonge en oudere tieners/pubers. Alles echt van deze tijd met veel selfie momenten dus echt aan te raden.

Jan 2, 2024
78nettieh

Super ervaring

Fantastisch!! Met 11 jarige superervaring! Mind blow!!!! Eerste kamer was spannend!!! Ballenbak super!!

Dec 28, 2023
Nomad40133597153

Amüsant, vielfältige Unterhaltung!

Vielfältige Aktionsräume – mal mit festinstallierter Fotostation und mal zum DIY-fotografieren ausgelegt, die bspw. die visuelle, auditive wie auch die taktile Sinneswahrnehmung anregen. Einen Punkt Abzug gibt es, weil die Fotostation im Jet nicht funktionierte. Dennoch aber definitiv einen Besuch wert!

Oct 20, 2023
sabrinasI5158ZB

Lustige kurzweilige Unterhaltung

Mega lustig. Der Eintritt Preis ist okay. Man kann selbst Bilder machen oder sich von vorinstallierten Kameras ablichten lassen. Also hier kann man sich länger aufhalten. Durch die zeitlich getakteten Eintritte ist es auch nicht zu voll und man muss nicht lange warten

Apr 25, 2023
185angeliet

Top en famille

Très bon moment en famille, pour petits et grands. Peut plaire aux jeunes enfants comme aux ados ainsi qu’aux parents !!

Apr 15, 2023
OnAir661146

Hat spass gemacht!

Hat echt spass gemacht. Man kann lustige Bilder machen und diese dann auch hertunerladen. Mitarbeiter sind sehr freundlich und helfen auch beim Bilder machen.

Apr 6, 2023
adanaii

Génial

Nous sommes allées dans ce musée un peu au hasard et nous avons passé un excellent moment ! Le musée dispose de casiers gratuits, cela évite de se balader et de faire des photos avec les manteaux et les sacs, ce qui est un vrai plus. Les différentes pièces sont très jolies et il y a des bornes pour prendre des photos automatiques Grace au QR code du ticket. Ces photos sont imprimables à la fin (payant) ou à récupérer gratuitement sur leur site. Vraiment, nous avons bien ri ! Nous avons également mangé sur place. Un hamburger au poulet avec une sauce légèrement épicée. 10€ pour l’hamburger et la boisson, nous nous sommes régalées !

Apr 1, 2023
Katiam4581

Divertente

Un'ora di bel divertimento. Cose semplici ma allo stesso tempo molto carine. Consigliato sia per grandi che per bambini. Alla fine puoi anche acquistare delle foto che vengono scattate in automatico, per cui anche se in coppia si potranno avere foto ricordo insieme. Consigliatissimo

Nov 16, 2022
Giacomofagg

Divertente

Un’ora all’insegna del divertimento. Fondamentale acquistare online i biglietti. Ottima attrazione sia per adulti che per bambini. Le foto durante il percorso vengono poi inviate per mail

May 31, 2022

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