Amsterdam

The Upside Down

Welcome to the Upside Down, the ultimate Instagram Museum where you make the rules!

The Upside Down

Welcome to the Upside Down, the ultimate Instagram Museum where you make the rules!

About

Experience contemporary Dutch culture from a new perspective in the largest interactive Instagram museum in Europe! At this museum YOU are the art! Be creative and play around. Make sure you have enough memory on your phone, because this is THE spot to create content: update your Instagram feed or go viral on TikTok!

‘It’s like we threw a museum, an amusement park, a nightclub, a few perfect backdrops and some magic mushrooms in a giant  blender to create the ultimate Instagrammable Dutch experience.’

For more information and opening times, go to the-upsidedown.com

Location

Europaboulevard 5, Amsterdam